Why is NAD+ important?
NAD+ stands for Nicotinamide Adenine Dinucleotide. It's a natural molecule found within every living cell of your body. We depend upon NAD+ to convert the nutrients in our food into cellular energy and to activate natural self-repair pathways that keep our cells in good working order.
Scientific studies have demonstrated that boosting NAD+ in aged tissues results in reversal of age-related damage back to a youthful state. A growing body of scientific research now suggests one of the best ways to combat ageing is to maintain high levels of NAD+ as you age.
restore muscle strength and stamina
restore cellular energy
improve insulin sensitivity
Beauty & Wellness
activate longevity genes
increase DNA repair
govern the rhythm of sleep/wake cycles
maintain mental sharpness
liver, kidney and heart protection
improved vascular function
Why does NAD+ decline with age?
When your body is young it naturally makes and retains high levels of NAD+. But as you age the NAD+ in your body drops significantly. There are two main reasons why NAD+ declines with age.
The first is that cells cannot absorb NAD+ directly from nutrients in our food but have to manufacture it for themselves. The problem here is that old cells are not as good as young cells at manufacturing the NAD+ they need. This is because the main enzyme (called NAMPT) that generates most of our NAD+, in a biological process known as the 'NAD+ salvage pathway', actually declines with age.
Secondly, NAD+ is used up much faster in old cells because they require more NAD+ to activate cellular repair pathways to fix the damage that has accumulated throughout our lives. For example, increased DNA damage in older cells leads to DNA repair. These enzymes require NAD+ to do their vital work. Older people also suffer from increased inflammation, which leads to higher levels of the CD38 protein that also uses great quantities of NAD+.
This imbalance between NAD+ recycling efficiency and rising NAD+ demand explains why our levels of NAD+ decline by around 50% every 20 years. As we age our basic cellular functions have to fight over a dwindling supply of NAD+ that continues to shrink as the years pass.